On Tinder, 1 in 3 users is looking for a long-term relationship
By Alexandre (admin), last updated on January 11, 2024
While dating apps are often perceived as platforms for ephemeral liaisons, a new trend is emerging on Tinder, breaking stereotypes. According to recent data released by the app, 31% of Generation Z members (people born between 1997 and 2010) on Tinder are looking for a long-term relationship, a figure that rises to 40% when considering all members worldwide. This surprising statistic reveals an often overlooked facet of the famous dating app: its potential to connect people for more serious and lasting relationships.
A paradigm shift for dating apps?
“Our platform resonates because it captures what people love most about Tinder, a place of possibilities, where you can start any kind of connection you want, with any kind of people,” explains Stephanie Danzi, Vice President, International Marketing at Tinder. This flexibility reflects the diversity of Generation Z relationships, a generation that values authenticity.
This trend is corroborated by other studies on online dating. A study by Pew Research Center in 2020 found that 30% of American adults have used a dating app or site, and many are looking for serious, lasting relationships.
Fighting stereotypes
Tinder is working to put an end to common prejudices about online dating, and especially its own app generally associated with one-night stands. Melissa Hobley, Tinder’s Chief Marketing Officer, points out: “Today, 3 out of 4 young singles believe that a short-term relationship is not just a one-night stand, but can open up other opportunities. Tinder doesn’t dictate the rules of dating, but encourages all possibilities in the respect and safety of all.”
This perspective is key to understanding Tinder’s success with Generation Z, compared to previous generations. A group for whom the traditional relationship labels “serious, lasting, one-night stand…) seem less and less relevant and more opportunistic.
In this sense, Tinder positions itself as an inclusive platform, offering connection possibilities for all, whatever the type of relationship sought. With a growing population of members looking for long-term relationships, Tinder is proving that it’s also in the running among serious dating apps.
About the author
Expert of the platforms of meetings (sites and applications) for more than 10 years. I share with you my objective opinion on these platforms following my tests. I can also advise you on the best dating service to choose in comments.